The use of Data Management Whatsapp number database Platforms and Customer Data Platforms would increase. And that trend was also visible this year. The desire to use data in a more targeted way remains unabated. After all, this allows organizations to Whatsapp number database send much more personalized e-mails. That was the case in 2020 and it will be no different in 2021. At Spoiler, a major E-mail Service Provider (ESP), we saw significant growth this Whatsapp number database year in the number of customers who either wanted to use a data platform for its marketing activities or were interested in it.
This interest is expected to increase Whatsapp number database further in 2021. Email marketing in 2021: more personal, more relevant & more transparent 2. An even greater focus on Whatsapp number database relevant emailing However, technology does not stand alone in marketing. Developments in marketing technology serve a purpose. And that is very clear for e-mail marketing the Whatsapp number database desire to e-mail in a more personal and relevant way. Organizations succeed quite well with the use of data platforms.
But organizations – especially in B2B – that had a lesser Whatsapp number database online focus in 2020 were also forced to digitize more sales and marketing processes due to the corona crisis. For this article, I asked my colleague Glenn van Dam, of Spotler's sales Whatsapp number database department, if he ever heard from customers and prospects about how they experienced the forced online presence of the past year. He says the following about this: Due to the corona crisis, there is more fraternization between marketing and sales.