Nike The sportswear giant has a fantastic social media presence. A scroll in Nike's Twitter feed is proof of their quick response to users; the company has Photo Background Removing even taken it a step further by creating a separate dedicated customer service account, Support. The content Nike offers is real, authentic and relevant to its fans. 2. Coke Coke launched its Share-a-Coke campaign a few years ago, which put personalized bottles in the hands of cola lovers around the world. The social media marketing, positioning the campaign through fun copy and visuals, and widespread word-of-mouth was incredibly effective. So we could enjoy our favorite drink while wishing each other a happy birthday or sending each other love straight from the label. The effects were Photo Background Removing amazing, taken from their campaign history page: Screenshot 2016-12-07 11:40.54 3. New York Times The NYTVR implementation combined virtual reality with Google Cardboard to give users a new view of the world.
Times subscribers were given the Cardboard viewer, swiped into their smartphones, and then immersed themselves in a variety of virtual content. Advertising Photo Background Removing Continue reading below Check out the power words on their landing page for the new NYTVR: See for yourself. Put yourself in the center. All it takes is a smartphone. It's dedicated to the user and makes them feel like they're the one wielding the power, not the NYT. Brave move. Screenshot 07/12/2016 at 11:38.01 AM 8 stats to help prove the value of your content marketing development Next, to prove that content marketing really is the best brand marketing: here are eight of the best stats. Use them to convince your customers why content marketing is the best approach! Advertising Photo Background Removing Continue reading below 1. 60% of marketers create at least one piece of content a day Consistency is key, no matter what that looks like to you.
Write a blog post, create a podcast, create an infographic – whatever it takes to consistently deliver your relevant content. 2. Content marketing costs 62% less than traditional marketing (Stat from DemandMetric) Quality of work doesn't always Photo Background Removing match cash flow. The difference? Great content trumps size on a budget every time, and that happens when we blaze new trails, leapfrog, and meet our audience where they are. 3. 68% of B2B and B2C marketers use blogs in their social media marketing (Stat from SocialMediaExaminer) This type of original content is ranked above video and podcasting, giving hope to those of us who don't excel at creating infographics and images. Exciting canva. 4. Out of 600+ marketers, 82% of companies Photo Background Removing have a specific process in place to reuse content (Stat from Curata) Repurposing content is a fantastic way to get a ton of miles out of a small amount of content. For example.