I do that when I talk about all possible forms of communication: social media, newsletters, web texts, you name it. And that's what I do when it comes to ad texts. There are entrepreneurs (and to my shame also marketers) who believe that correct writing is not so important in online advertising. They believe that if your offer is good enough, you don't have to worry about anything else. I say to that: nonsense. Do you think every person who sees an ad is half illiterate?
That nobody who searches online for their next vacation, car or girlfriend knows how to spell? Wrong spelling simply weakens your message. Avoid these eight mistakes when writing ads. The world will be better for it — and so will your wallet. Is that as easy as running an innovative zoo? The starting point of course remains the 3 principles of the bvA: Share knowledge. Promote transparency. Encouraging socially responsible behavior All three of those things job function email list are dynamic. So much is happening, there is so much new information, that gathering and sharing knowledge is almost a day job. But transparency is also a topic. Especially because of everything that happens due to the dominance of global tech companies and social media platforms, from Facebook and Google to TikTok and all the politics that comes with it.
It is important for advertisers to keep in touch with those providers, so that proper agreements can be made. In the words of the chairman, that is better than being angry and boycotting. Advertisers and boycott The latter, boycotting, has also come to the fore in recent months. As a result of the riots surrounding the TV program Voetbal Inside (VI), advertisers were asked to take a position in the social discussion and to no longer advertise around these broadcasts. Van Engelen says about this: “It is difficult to come up with your strategy and reactions in the middle of a crisis.