Obviously, no one wants a pandemic, but if you have to be in the middle of one, it’s not a terrible time to be a lawyer. Law firms are well-positioned to survive and even thrive both during and after this crisis. Tips for Getting the Most Out of Your Marketing As you run campaigns for your law firm, there are a few things that you’ll want to keep in mind. First off—and this should be obvious—it’s worth pointing out that COVID-19 isn’t a marketing gimmick. Be careful with how you talk about the Coronavirus in your ads and social posts.
If people feel like you aren’t taking things whatsapp database seriously or you’re trying to capitalize on a disease that has killed thousands of people, they’ll be very hesitant to click or convert. You might get people’s attention, but you won’t get their business. In addition, it’s likely that your practice has had to change how they handle things in recent weeks. Make sure that your campaigns reflect those changes. For example, if you’ve had to change your hours, don’t run click-to-call ads during times when you can’t answer the phone. Along those same lines, phone calls are probably more important than ever, so make sure your ads are optimized for calls.
The number you use in your ads should point to the best number to reach you or your staff. Have someone on hand to answer calls when you’re advertising and make sure all of your calls are going to the right place. Finally, it’s a good idea to double-check your Google My Business account. Ensure that it’s set up, up-to-date and indicates that your firm is still active and open for business. If your physical office is closed or there are any other limitations to your services, make sure that those are clear—but that it’s also clear that your law firm is still accepting new clients.